As a company founder, you can post company updates to your network and public updates to everyone. If you are a community member, you can share your update there to reach a larger engaged audience. Read more about community updates here.
3 types of updates:
Updates to your shareholders and board members (private)
Public updates, which are visible to anyone visiting your profile (also shareholders and board members)
Community updates that are available only in the community and for the community members
If your company profile is private, you cannot share public updates. You can share updates
to the communities you are a member of
privately to your shareholders and board members
to your followers on your company page
You can make your company public on your company profile.
Keep your shareholders and followers in the loop!
A quick update on your company's progress will go a long way in building trust and attracting the right investors. Your network is keen on hearing what is happening behind the scenes of your company. Your company's story does not stop when you have closed your funding round and have the necessary investments. Quite the contrary! Keep the momentum going by posting updates to your network on your company profile.
What to post:
Small wins and everyday business
Traction updates
Success stories
New product launches
New hires
Learning points
New information is available in your profile. E.g. updated KPIs
How to create your update:
Click on the "updates" tab
Click on the "What would you like to share" box
Choose audience; the default audience is Anyone when you have a public profile. You can also post directly to the communities you are a member of from your company profile. Read here more about the different audiences.
Add your content
Click "Publish" when you are ready!
Tip: Behind the lightbulb icon "Post ideas", you can find post ideas if you are unsure what to post!
Audience information:
Anyone: This update will be visible to all who can see your profile, including your shareholders and board members, followers AND VISITORS
Follower: People “external” to the company but are following the company. Followers have access to the company profile but cannot see everything, and they get notified when the company posts public updates.
Only shareholders and board members: This update will be visible only to the privileged roles that can see everything about a company profile
Shareholder
Board member (also access to the boardroom if activated)
How to use the text editor:
The text editor allows you to customise your posts; for example, you can add a title, images, attached documents, and embedded social media content.
List of available customisations:
emoji
text formatting
attachments (documents)
images
embedded social media content
embed company profile
embed update
embed KPI figure
mention connections
video
bullet and numbered lists
quotes and links
Text formatting
Use normal for body text and highlight titles and subtitles by choosing Heading 1 or Heading 2.
Make words bold or cursive to emphasise important sections.
Add quotes by clicking the quotation mark.
Simplify text by adding either bullet points or numbered lists
External content
You can link to or embed external online content in your update to make it more engaging, as well as add photos.
Links
A preview of the linked page will be shown in the update, and readers can click the link
Highlight the word or section of the text you want to add a link to, then click the link icon on the toolbar.
Images
Click the image icon in the toolbar to insert an image into your post
You can add images to a grid if you have multiple photos to show to your network. Read more about how to do that here.
Embed content
You can embed content from other social media in your updates.
Add LinkedIn or YouTube videos to your update to make it more engaging. Read more about that here.
Embed company profiles
You can add company profiles to your update. Read more about that here.
Embed updates
You can embed updates into your update. You can, for example, share someone else's update or highlight your other update
Copy the link to the update you wish to share and add it to the pop-up window.
Embed KPI figures
Choose the figure you wish to show. Read more here.
Emojis, mentions and attachments
Highlight the right members by mentioning them in your update or attaching important documents you want to make sure your network sees.
Emojis
Add emojis to make your text more visual by clicking the smiley and choosing the desired one.
Mentions
Mention relevant members on your update by clicking the @ - icon and writing the name of the person you want to mention. Read more about mentions here.
People you tag will be notified about it.
Attachments
Attach documents, presentations or other files to your update to easily share them with your network.