In this article, you will find our best tips on taking full advantage of your company profile in CrowdWorks. We are here to help you succeed, so if you have any questions, please contact us via chat!
Depending on your goals of using CrowdWorks, all of these tips might not apply to you. But if you are looking to attract and engage your current and potential future investors, here are some ways to do that effectively:
Join communities and get seen.
Via communities, you will gain an extended audience for your company, which will help you grow your network.
Community members can see your company profile and follow or shortlist your company. You can post updates to the community feed to gain awareness for your company. We recommend sharing exciting growth signals to the community feed regularly. This way, the community members will gradually be introduced to your case.
You can also send messages to community investors, but this should be done cautiously. Don't send cold messages/spam to many investors; we all know cold-calling is ineffective, and investors can be wary of messages from founders they have no connection to.
If you send a cold message, make sure that it is the right match and that your message is relevant and gives needed information about your case (avoid sales pitch-like messages)
The best would be if you have a connection to that investor, e.g., a mutual connection, you went to the same event, etc.
Top tip: Get your mutual connection to introduce you to the investor!
Make your company profile public.
You can share a link to your limited public profile online and, for example, add a direct link to your company profile on your website. When people see your limited public profile, they can shortlist your company and/or follow you. This makes a great acquisition channel for your company!
When you have a public profile, you and your network can share a direct link to your company profile online, in emails and chats. Don't underestimate the power of word of mouth in your network.
With a public profile you can also share public updates. This is a powerful tool to engage your network of followers.
How to make your profile public:
Navigate to your company profile
Click the "Manage company visibility" box on the right-hand side
Choose "Public" on the pop-up and click save
Tip: Preview your profile as a visitor by copy-pasting your profile URL to an incognito window.
Keep your profile up to date and share updates to your network.
A good portion of your company's information will always be the same (like industries, company name, and mission), but remember to keep the more dynamic sections of your profile up to date!
Top tip: Updating your profile counts as activity and active companies are listed higher on communities! This means staying active and up to date will reward you with increased visibility.
Add KPIs to your company profile.
We recommend choosing 2-4 key metrics that showcase your company's progress and are easy to update monthly.
Share growth signals both to your company page and communities.
Posting updates is the simplest way to attract views to your company profile.
Stay active; you don't need to post weekly, but we recommend once or twice a month to build engagement within your audience.
Companies that post updates and share investment rounds get the most followers.
Use a combination of public and private updates. Public updates are perfect for keeping your larger network engaged and attracting new followers whereas private updates to your shareholders are crucial in keeping up with your investor relations.
Invite your network to your company.
Don't underestimate the power of your current shareholders! Invite them to your company profile and use CrowdWorks to keep them up to date on your journey. We see that companies that are active in keeping existing investors up to date can raise a significant amount of funds from their current investors before reaching out to new ones.
Keeping your existing shareholders in the loop and happy can result in them sharing your company with their network when the next funding round comes!
Utilise followers
If you have people in your network who weren't ready to invest in your last funding round, invite them to your profile as followers. This way, you can convert them to shareholders over time.
As a community company, you can also receive followers from community members.
Check your company insights.
You can find insights about your company from the "insights" tab. Checking them regularly will give you information on how your company profile is perceived. What is measured can be improved!
For example, you can find your company's potential audience reach, view follower conversion rate, and stats on shortlisting and followers.
Actions to take
If your profile views are very short, consider adding more information.
If you see that many investors view your profile but don't send follower requests, ensure that you have completed your "company mission" and "why invest in us" properly and in a way that sparks interest in your company.